NETFLIX MARKETING STRATEGIES: A CASE STUDY ON STRANGER THINGS

Authors

  • Ricardo Henrique Saltarelli Aguiar University of Ribeirão Preto
  • Renato Márcio Martins de Campos University of Ribeirão Preto

Abstract

This article seeks to analyze how Netflix has adopted marketing, specially digital marketing, as a powerfull ally of the success of it's original shows. Through a case study of the marketing actions made by the company in 2017 to publicize the second season of popular show Stranger Things, we seek to provide a overview of how a good marketer is a vital piece for the maintenance of the power of the american cultural industry, besides making a paralell on how these two elements manage to adapt themselves to the ongoing world transformation.

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Published

2020-01-10

How to Cite

Saltarelli Aguiar, R. H., & Martins de Campos, R. M. (2020). NETFLIX MARKETING STRATEGIES: A CASE STUDY ON STRANGER THINGS. In Revista | ISSN: 1980-6418, 12, 50–66. Retrieved from https://revistas.unaerp.br/inrevista/article/view/1795

Issue

Vol. 12 (2019): Sobre o futuro da comunicação social

Section

Artigos

License

Os trabalhos publicados passam a ser de direito da In Revista, ficando sua reimpressão, total ou parcial, sujeita à autorização expressa da Comissão Editorial da revista. Deve ser consignada a fonte de publicação original.