ANALYSIS OF FEMALE TRANSMIDIATIC CHANGE IN POP CULTURE

Authors

  • Marco Antônio Almeida Ruiz
  • Hélio Angelotti Romano
  • João Pedro Gonçalves Tonioli UNAERP

Abstract

    Over the last few years, society has evolved its thoughts on individual freedom, especially with regard to the feminine. Little had to be represented in theaters, when there was, the woman was, in most cases, hypersexualized, requiring a change in the way she was portrayed. This research analyzed these changes that occurred in their representations in recent works, focusing on the superheroines, Wonder Woman and Captain Marvel. From previous bibliographical research, the Case Study was used as methodology, observing the idealization of the base product and how they were readapting in recent transmedia placements.

Author Biographies

Hélio Angelotti Romano

Estudante de Graduação 6º. semestre do Curso de Publicidade e Propaganda da UNAERP

João Pedro Gonçalves Tonioli, UNAERP

Estudante de Graduação 6º. semestre do Curso de Publicidade e Propaganda da UNAERP

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Published

2020-01-10

How to Cite

Ruiz, M. A. A., Romano, H. A., & Tonioli, J. P. G. (2020). ANALYSIS OF FEMALE TRANSMIDIATIC CHANGE IN POP CULTURE. In Revista | ISSN: 1980-6418, 11, 27–47. Retrieved from https://revistas.unaerp.br/inrevista/article/view/1832

Issue

Vol. 11 (2019): Tecnologia, Linguagem e Direito

Section

Artigos

License

Os trabalhos publicados passam a ser de direito da In Revista, ficando sua reimpressão, total ou parcial, sujeita à autorização expressa da Comissão Editorial da revista. Deve ser consignada a fonte de publicação original.