CONVERGENCE CULTURE: GLOBE NETWORK AND ITS ADAPTATION TO THE MEDIA

Authors

  • Ângelo Scatena
  • Daniela Tincani
  • Elis Chaves

Abstract

This article seeks to analyze how Rede Globo is adapting to the media in a moment of great technological advance and the presence of new media and communication formats. The article had as theoretical basis concepts elaborated by the researcher Henry Jenkins that calls this socio-cultural phenomenon as Convergence Culture. In addition, aspects of content consumption were analyzed through an opinion survey with 520 respondents in which it was possible to identify the characteristics of TV consumption. In this research, it was found that the form of consumption and dissemination of content has changed and Rede Globo maintained its hegemony even with the new media.

Author Biography

Elis Chaves

Estudante de Graduação 8º. semestre do Curso de Publicidade e Propaganda da UNAERP

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Published

2020-01-10

How to Cite

Scatena, Ângelo, Tincani, D., & Chaves, E. (2020). CONVERGENCE CULTURE: GLOBE NETWORK AND ITS ADAPTATION TO THE MEDIA. In Revista | ISSN: 1980-6418, 11, 77–91. Retrieved from https://revistas.unaerp.br/inrevista/article/view/1834

Issue

Vol. 11 (2019): Tecnologia, Linguagem e Direito

Section

Artigos

License

Os trabalhos publicados passam a ser de direito da In Revista, ficando sua reimpressão, total ou parcial, sujeita à autorização expressa da Comissão Editorial da revista. Deve ser consignada a fonte de publicação original.